Entrepreneur Crush of the Week: Natalie Miller

Natalie with her parents, Barbara & Curt

Natalie with her parents, Barbara & Curt

In 1985, Curt Coleman accompanied a friend on a mission trip to Peru. On his last day there while strolling through a market, he witnessed visitors from all over the world haggle with the locals over beautifully handcrafted items. These locals happened to be extremely poor & their items had the potential to be worth so much more. This did not sit well with Curt & in 1987, he & his wife, Barbara, opened the very first Go Fish store in Pensacola, FL, a one-of-a-kind, family-owned store that offers unique clothing, jewelry, & other goods from all over the world. Since Go Fish began, they have purchased most of their items from indigenous people of developing countries at their asking price only in exchange for consistent quality. They now have six locations across two states & have helped countless craftsmen & women over the last (almost) 30 years!

Natalie Coleman Miller has grown up alongside Go Fish under the influence of her hard-working parents & in the Fall of 2010 stepped in as Designer & Fashion Buyer. While much has evolved with the store (expanding to more countries, developing their own clothing line, jewelry, accessories, & other things), much has remained the same. "We are a family that is rooted in our faith & as we have the opportunity we want to do good to those around us. We want to impact the lives of people throughout the world, especially those that are less fortunate. Our goal is to establish friendships & relationships with families & individuals who simply desire to use their talents & resources to provide for their families," Natalie says. To say Go Fish has shaped who she is today is quite the understatement as she remembers traveling to other countries on buying & mission trips at a very young age. She has experienced first-hand what others can only dream of, yet, through her family's endeavors & innovation, they have greatly impacted the community. Though Natalie never had to worry about where her next meal was going to come from, she witnessed many other people across the globe struggle to meet basic needs. Still, she found there was never a shortage of happiness & joy. This embedded deep into Natalie a determination to do more - something that drives her even today. "To see people with so little have so much joy, joy that can’t be bought or manufactured, was inspiring. & then seeing how hard they work & how diligent they are in their craft was amazing."

Natalie is a busy mom of two with a wonderful support system from her husband, Tab, family & friends, maintaining a perfect balance between her passion for work & love & dedication to her family. But truth be told, one is always inspiring the other; Audrey, Natalie's oldest daughter, sparked the beginning of Baby Fish, Go Fish's clothing & accessories line for little girls! The family business has turned somewhat into a legacy as she strives to influence her daughters to pursue their dreams with courage & confidence while serving others & never forgetting to be kind & find joy in even the simplest things - Go Fish's true mission. One can only imagine what the future holds for Natalie, her family, & Go Fish but it certainly holds greatness! When I asked Natalie what message she wants to send her customers, she responded with, "We want to say 'thank you' for your continued support - the way we are able to keep going to back the families we work with is only because we have customers who buy these amazing goods. Our desire is that people walk into our stores & feel joy & peace." Natalie & her parents are true servants of the community as the drive to support others is the foundation to Go Fish's very existence.

My husband & Natalie go back many years & when I spoke to him about this week's feature, he responded with, "my favorite thing about Natalie is I've never seen her mad or angry." He was probably throwing out not-so-subtle hints toward me & my short fuse but Natalie has personally been inspiring me for years. I originally met her in my CrossFit days but I have to agree with my husband; I have never seen her mad or angry & I'm not sure I've ever even seen her discouraged or in a bad mood. I think it's fair to say Natalie was lucky growing up; she's got amazing parents who have taught her very well. But I think it's also fair to say at some point an individual has to make a conscious effort to maintain the things they have been taught. Natalie & her parents live with great purpose. They live their mission every day & there is nothing more inspiring.

Visit them at any one of their locations or check them out on Facebook: (Keep scrolling for more pictures!!)


Go Fish Savannah
106 West Broughton Street
Savannah, GA 31401
(912) 234-1260
Mon-Fri 10am-7pm | Sat 10am-8pm

Go Fish St. Simons Island
203 Mallery Street
St. Simons Island, Ga 31522
(912) 634-5654
Mon-Thur 10am-8pm | Fri-Sat 10am-9pm


Go Fish Amelia Island
205 Centre Street
Fernandina Beach, Fl 32034
(904) 491-7979
Mon-Sat 10am-8pm

Go Fish Apalachicola 
25 Avenue D
Apalachicola, FL 32320
(850) 653-1333
Mon-Sat 10am-6pm

Go Fish Stuart
45 SW Osceola Street
Stuart, FL 34994
(772) 872-6595
Mon- Sat 10am-6pm | Sun 11am-4pm 

Go Fish St. Augustine
5C St. George Street
St. Augustine, FL 32084
(904) 679-5958
Mon-Thurs 10am-6pm | Fri-Sat 10am-8pm